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Listar Otras Publicaciones: artículos, libros... por autor "Caluori Funes, Romina"

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    • Humour as an advertising resource: memes at the service of brands. The case of Casio 

      González-Aguilar, Juan-Manuel; Feijoo, Beatriz; Caluori Funes, Romina (The European Journal of Humour Research, 2023)
      In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected 150 memes from various platforms and applied a ...