Ítems relacionados
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The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
García-Fernández, Jerónimo; Gálvez Ruiz, Pablo ; Fernández-Gavira, Jesús; Vélez-Colón, Luisa; Pitts, Brenda; Bernal-García, Ainara (Sport Management Review, 07/2017)Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers ... -
La relación entre la experiencia de servicio, el valor percibido y las intenciones de comportamiento en clientes de actividades dirigidas
Baena-Arroyo, Manuel Jesús; Gálvez Ruiz, Pablo ; Sánchez-Oliver, Antonio Jesús; Bernal-García, Ainara (Revista de Psicología del Deporte, 2016)Service experience, Perceived value, Behavioural intentions, Fitness centres, Group fitness class, Virtual fitness class. ABSTRACT: Understanding the importance of the customer perception during the experience in the fitness ... -
Consumer behaviour and sport services: an examination of fitness centre loyalty
García-Fernández, Jerónimo; Gálvez-Ruiz, Pablo ; Pitts, Brenda; Vélez-Colón, Luisa; Bernal-García, Ainara (International Journal of Sport Management and Marketing, 2018)The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten ...