• POST-VIA: Develop individualized marketing strategies for tourists 

      Cabanas-Abascal, Antonio; Rodríguez-González, Alejandro; Casado-Lumbreras, Cristina ; Fernández-González, Joaquín; Jiménez-López, Diego (Studies in Computational Intelligence, 2013)
      POST-VIA is an information system whose main objective is develops tools to manage direct marketing strategies in the tourism sector. POSTVIA can be considered as software able to collect information about the travel ...
    • Sentiment analysis methods for politics and hate speech contents in Spanish language: a systematic review 

      del Valle-Martín, Ernesto; De la Fuente-Valentin, Luis (IEEE Latin America Transactions, 2023)
      The political debate in social networks, and its derivatives such as hate speech, has surfaced at the top of the social agenda due to its impact on public opinion and, consequently, in the communication strategies of ...
    • Técnicas para la Clasificación de Sentimientos en Redes Sociales como Apoyo en el Marketing Digital 

      Romero Moreno, Fredy Yarney; Sanchez Martelo, Carlos Augusto; Alfonso Corredor, Breed Yeet ; Sanchez Cifuente, Joaquin Fernando; Ospina López, Juan Pablo (RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 09/2020)
      Las redes sociales han evolucionado la forma de comunicarnos, se han convertido en una nueva fuente de información y de expresión. Se trata de una comunicación espontanea, libre, inmediata, diversa y universal, que permite ...
    • Vaccine Hesitancy on Social Media: Sentiment Analysis from June 2011 to April 2019 

      Piedrahita-Valdés, Hilary; Piedrahita Castillo, Diego ; Bermejo-Higuera, Javier ; Guillem-Saiz, Patricia; Bermejo Higuera, Juan Ramón ; Guillem-Saiz, Javier; Sicilia, Juan Antonio ; Machío-Regidor, Francisco (Vaccines, 01/2021)
      Vaccine hesitancy was one of the ten major threats to global health in 2019, according to the World Health Organisation. Nowadays, social media has an important role in the spread of information, misinformation, and ...