• Client Profile of Spanish Fitness Centers: Segmentation by Loyalty and Characteristics of the Client 

      García-Fernández, Jerónimo; Gálvez-Ruiz, Pablo (1); Vélez-Colón, Luisa (Sports Management as an Emerging Economic Activity: Trends and Best Practices, 2017)
      With the growth of the fitness sector, a concern for client loyalty emerges as managers recognize its importance. Loyalty is the client’s predisposition to select a preferred provider and the tendency to resist any persuasion ...