• Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework 

      Bande Videla, Belén; Fernández-Ferrín, Pilar; Otero-Neira, Carmen; Varela-Aldás, José (Journal of Business to Business Marketing, 2017)
      Purpose: The objective of this study is to contribute to the sales management literature by analyzing whether self-monitoring dimensions (the ability to adjust the presentation of one's self and the sensitivity to the ...