ListarArtículos Científicos WOS y SCOPUS por tema "SEM"
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Human resource abilities and skills in TQM for sustainable enterprises
(Sustainability (Switzerland), 01/11/2019)Total quality management (TQM) is a lean manufacturing tool that focuses on ensuring the production of goods that meet design specifications and give customer satisfaction, both attractive benefits highly appreciated by ... -
Pricing policies in hotels: a psychological threshold research in online and offline channels
(International Journal of Internet Marketing and Advertising, 2015)This research analyses the perception that customers have regarding hotel prices at the time of making their final purchase decision. Price perception depends on the analysis of psychological thresholds. When a hotel ...
