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Listar Artículos Científicos WOS y SCOPUS por autor "Rubio Núñez, Rafael"
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Mass cultural communication. The case of the Cervantes Institute and its digital diplomacy through Twitter
Prieto-Gutiérrez, Juan José ; Rubio Núñez, Rafael (Communication & Society-Spain, 2018)The Cervantes Institute and its branches abroad have become a powerful tool of cultural diplomacy and representation of Brand Spain across the world. Founded in ‘90s, the institution has developed many online communication ...