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Listar Artículos Científicos WOS y SCOPUS por autor "Reyes-Menéndez, Ana"
Mostrando ítems 1-5 de 5
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Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de #BlackFriday
Saura, José Ramón; Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R (Espacios, 06/2018)Twitter se ha convertido en una red social ideal para el análisis de audiencias y el estudio de opiniones sobre eventos y acontecimientos en tiempo real alrededor del mundo. El objetivo de esta investigación es el de ... -
Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review
Reyes-Menéndez, Ana; Saura, José Ramón; Palos-Sánchez, Pedro R (International Journal of Electronic Marketing and Retailing, 2020)In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies ... -
Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images
Saura, José Ramón; Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R (Heliyon, 02/2019)Due to technology development related to agricultural production, aircrafts such as the Unmanned Aerial Vehicle (UAV) and technologies such as Multispectral photogrammetry and Remote Sensing, have great potential in ... -
Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R ; Ramón Saura, Jose; Martín-Velicia, Félix (Wireless Communications & Mobile Computing, 2018)New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies ... -
Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management
Reyes-Menéndez, Ana; Ramón Saura, Jose; Palos-Sánchez, Pedro R ; Álvarez-García, José (Sysmmetry. Basel, 11/2018)An increase in users' online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches ...