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Listar Artículos Científicos WOS y SCOPUS por autor "Ramón Saura, Jose"
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The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine
Palos-Sánchez, Pedro R ; Ramón Saura, Jose (Forests. Open Access Journal of Forestry, 02/2018)Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. ... -
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing
Ramón Saura, Jose; Palos-Sánchez, Pedro R ; Blanco-González, Alicia (Journal of Business and Industrial Marketing, 23/09/2019)Purpose: The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps ... -
Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R ; Ramón Saura, Jose; Martín-Velicia, Félix (Wireless Communications & Mobile Computing, 2018)New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies ... -
Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management
Reyes-Menéndez, Ana; Ramón Saura, Jose; Palos-Sánchez, Pedro R ; Álvarez-García, José (Sysmmetry. Basel, 11/2018)An increase in users' online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches ...