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Listar Artículos Científicos WOS y SCOPUS por autor "Otero-Neira, Carmen"
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Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework
Bande Videla, Belén; Fernández-Ferrín, Pilar; Otero-Neira, Carmen; Varela-Aldás, José (Journal of Business to Business Marketing, 2017)Purpose: The objective of this study is to contribute to the sales management literature by analyzing whether self-monitoring dimensions (the ability to adjust the presentation of one's self and the sensitivity to the ...