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Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain
García-Fernández, Jerónimo; Gálvez Ruiz, Pablo ; Vélez-Colón, Luisa; Ortega-Gutiérrez, Jaime; Fernández-Gavira, Jesús (Economic Research, 2018)A number of studies have placed at the forefront variables that predict the loyalty of clients in fitness centres. In fact, no study has analysed the differences between these variables according to business models. The ...