Listar Artículos Científicos WOS y SCOPUS por autor
Listar Artículos Científicos WOS y SCOPUS por autor "González-Menorca, Carlos (1)"
The influence of the emotions produced by the wine offer, winery visits, and wine news on wine purchase intent in tourists Pelegrín, Jorge; González-Menorca, Carlos (1); Meraz, Lino (Spanish Journal of Agricultural Research, 2019)Wineries are using wine tourism to sell directly to consumers and develop brand equity. Studies show that emotions directly affect the purchase of products. However, they do not know the degree to which the emotions produced ...