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Listar Artículos Científicos WOS y SCOPUS por autor "Galiano, Aida"
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Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle
Galiano, Aida ; Rodríguez, Vicente ; Saco, Manuela (European Journal of Management and Business Economics, 2018)Purpose - The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between ... -
Asymmetric behavior of tobacco consumption in Spain across the business cycle: a long-term regional analysis
Martín Álvarez, Juan M. ; Almeida, Alejandro ; Galiano, Aida ; Golpe, Antonio A. (International Journal of Health Economics and Management, 12/2020)Many theoretical and empirical studies have analyzed the relationship between the economic cycle and tobacco consumption using the GDP and unemployment rates as the key variables for measuring economic phases. However, few ... -
Brain drain and income distribution
Galiano, Aida ; Romero, José Gabriel (Journal of Economics, 2017)In a context in which increased income inequality has raised much concern, and skilled workers move easily across countries, an important question arises: how does the brain drain affect income distribution in the source ... -
Efecto de la introducción de IQOS en las ventas de cigarrillos de Philip Morris International en España: un enfoque de descomposición Logarithmic Mean Divisa Index
Golpe, Antonio A.; Martín-Álvarez, Juan-Manuel ; Galiano, Aida ; Asensio, Eva (Gaceta Sanitaria, 07/2022)Objetivo Philip Morris International ha introducido en muchos países su producto de tabaco calentado, IQOS, y lo ha comercializado con el argumento de que es una alternativa menos dañina para la salud. La compañía afirma ... -
Learning from the sales conversion rate throughout its product life cycle analysis: A case of study for the Spanish automotive sector
Saco, Manuela; Galiano, Aida ; Rodríguez, Vicente (E a M: Ekonomie a Management, 2020)The scientific literature has not considered that the conversion rate in sales could have an irregular behaviour throughout the Product Life Cycle (PLC). The main contribution of this article is to reveal this unequal ... -
Regional unemployment and cyclical sensitivity in Spain
Almeida, Alejandro ; Galiano, Aida ; Golpe, Antonio A.; Martín Álvarez, Juan M. (Letters in Spatial and Resource Sciences, 01/08/2020)Unemployment has been routinely used as a measure of the economic cycle. In addition, regional unemployment rates are characterized by, among other factors, their relation to the national unemployment rate. In this regard, ... -
The usefulness of marketing strategies in a regulated market: evidence from the spanish tobacco market
Almeida, Alejandro ; Galiano, Aida ; Golpe, Antonio A.; Martín Álvarez, Juan M. (E & M Ekonomie a Management, 2021)This paper outlines possible useful marketing strategies for companies to develop in a regulated market. The empirical analysis aims to highlight whether companies can use marketing strategies to create competitive advantages ... -
Using Customer Knowledge Surveys to Explain Sales of Postgraduate Programs: A Machine Learning Approach
Asensio, Eva; Almeida, Alejandro; Galiano, Aida; Martín-Álvarez, Juan-Manuel (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2022)Universities collect information from each customer that contacts them through their websites and social media profiles. Customer knowledge surveys are the main information-gathering tool used to obtain this information ...
