- Inicio
- RESULTADOS DE INVESTIGACIÓN
- Artículos Científicos WOS y SCOPUS
- Listar Artículos Científicos WOS y SCOPUS por autor
Listar Artículos Científicos WOS y SCOPUS por autor "Cordón, Oscar"
Mostrando ítems 1-3 de 3
-
Advanced visualization of Twitter data for its analysis as a communication channel in traditional companies
Zarco, Carmen ; Santos Martos, Elena ; Cordón, Oscar (Progress in Artificial Intelligence, 09/2019)The adoption of Twitter as communication channel can provide a significant benefit to firms, allowing them to improve their reputation and check its consistency with their mission and goals, monitor how customers respond ... -
Mapping the Situation of Educational Technologies in the Spanish University System Using Social Network Analysis and Visualization
Vargas Quesada, B.; Zarco, Carmen; Cordón, Oscar (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 06/2023)Educational Technologies (EdTech) are based on the use of Information and Communication Technologies (ICT) to improve the quality of teaching and learning. EdTech is experiencing great development at different educational ... -
Marketing analysis of wineries using social collective behavior from users’ temporal activity on Twitter
Bello-Orgaz, Gema; Mesas, Rus M.; Zarco, Carmen ; Rodríguez, Víctor; Cordón, Oscar; Camacho, David (Information Processing and Management, 09/2020)Marketing professionals face challenges of increasing complexity to adapt classic marketing strategies to the phenomenon of social networks. Companies are currently trying to take advantage of the useful collective knowledge ...