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Artificial Intelligence as an Enabling Tool for the Development of Dynamic Capabilities in the Banking Industry
(International Journal of Enterprise Information Systems, 2020-07)
Banks are investing in artificial intelligence (AI) to develop more innovative business models in order to face competition. The main objective of this paper consists in analyzing bank experiences when they introduce AI ...
An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?
(Emerald Group Holdings Ltd., 2020)
Purpose: The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to determine the role of studies on sales ...