ListarRESULTADOS DE INVESTIGACIÓN por tema "sales"
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An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?
(Emerald Group Holdings Ltd., 2020)Purpose: The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to determine the role of studies on sales ... -
What Percentage of Travelers Are Writing Hotel Reviews?
(Trends in tourist behavior: new products and experiences from Europe, 2019)Researchers have been using hotel reviews databases as a source of information, publishing hundreds of papers during the last decade with data from TripAdvisor, Booking.com and similar websites. This paper uses a sample ...