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Listar RESULTADOS DE INVESTIGACIÓN por autor "Faraoni, Mónica"
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Solving the luxury fashion and sustainable development “oxymoron”: A cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío; Zollo, Lamberto; Díaz, Estrella; Faraoni, Mónica (Business Strategy and the Environment, 2023)Green luxury is a promising stream in the environmental marketing and sustainable development literature. Yet, scholars are still investigating why green consumers show a positive attitude toward ethical consumption but ... -
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Zollo, Lamberto; Carranza, Rocío ; Faraoni, Mónica; Díaz, Estrella; Martin-Consuegra, David (Journal of retailing and consumer services, 2021)Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as ...