• From Management Information Systems to Business Intelligence: The Development of Management Information Needs 

      Skyrius, Rimvydas; Kazakevičienė, Gėlytė; Bujauskas, Vytautas (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2013)
      Despite the advances in IT, information systems intended for management informing did not uniformly fulfil the increased expectations of users; this can be said mostly about complex information needs. Although some of the ...
    • Machine Learning in Business Intelligence 4.0: Cost Control in a Destination Hotel 

      Sánchez-Torres, Fulgencio; González, Iván; Dobrescu, Cosmin C. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2022)
      Cost control is a recurring problem in companies where studies have provided different solutions. The main objective of this research is to propose and validate an alternative to cost control using data science to support ...
    • Using Customer Knowledge Surveys to Explain Sales of Postgraduate Programs: A Machine Learning Approach 

      Asensio, Eva; Almeida, Alejandro; Galiano, Aida; Martín-Álvarez, Juan-Manuel (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2022)
      Universities collect information from each customer that contacts them through their websites and social media profiles. Customer knowledge surveys are the main information-gathering tool used to obtain this information ...
    • Using Rules to Adapt Applications for Business Models with High Evolutionary Rates 

      Juan Fuente, A. A; López Pérez, B.; Infante Hernandez, Guillermo; Cases Fernández, L. J. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 06/2013)
      Nowadays, business models are in permanent evolution since the requirements belongs to a rapidly evolving world. In a context where communications all around the world travel so fast the business models need to be adapted ...