Plan de empresa para la creación de una spin-off en desarrollo de aplicaciones móviles
Autor:
Ceballos-Arias, Alexánder
Fecha:
27/01/2015Palabra clave:
Tipo de Ítem:
masterThesis![Open Access Open Access](/themes/Mirage2/images/reunir/openaccess.png)
Resumen:
Con la llegada de los teléfonos inteligentes y las tabletas ha cambiado la forma de comercializar y promocionar productos y servicios. En todo el mundo las empresas con valor de marca están usando este nuevo canal para relacionarse con sus clientes.
En este Trabajo de Fin de Master se analiza la posibilidad de crear una empresa que se dedique a la prestación del servicio de diseño y desarrollo de aplicaciones móviles para teléfonos inteligentes y tabletas. Esta iniciativa surge alrededor de un equipo de trabajo multidisciplinar con basta experiencia en el campo.
A través del análisis de las oportunidades mercado, del planteamiento de los objetivos comerciales de esta iniciativa y de su proyección y evaluación financiera, se puede concluir que se trata de un proyecto viable y económicamente rentable.
Descripción:
The emergence of smartphones and tablets has changed the way we market and promote products and services. Worldwide companies with brand equity are using this new channel to interact with their customers.
The possibility of creating a company that is dedicated to the service of designing and development of mobile applications for smartphones and tablets is analyzed in this End Of Master Project. This initiative arises around a multidisciplinary team with vast experience in the field.
Through analysis of the market opportunities, the establishment of the business objectives and its projection and financial evaluation, we can conclude that this is a viable and cost-effective project.
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