Combating Misinformation and Polarization in the Corporate Sphere: Integrating Social, Technological and AI Strategies
Autor:
Tejero, Alberto
; Pisoni, Galena
; Lashkari, Ziba Habibi
; Rios-Aguilar, Sergio
Fecha:
03/2024Palabra clave:
Revista / editorial:
International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI)Citación:
A. Tejero, G. Pisoni, Z. Habibi Lashkari, S. Rios-Aguilar. Combating Misinformation and Polarization in the Corporate Sphere: Integrating Social, Technological and AI Strategies, International Journal of Interactive Multimedia and Artificial Intelligence, (2024), http://dx.doi. org/10.9781/ijimai.2024.03.003Tipo de Ítem:
article![Open Access Open Access](/themes/Mirage2/images/reunir/openaccess.png)
Resumen:
In an era where misinformation and polarization present significant challenges, this research examines the root causes within social networks and assesses how corporations can use AI technologies for prompt detection. This research uses a dual approach: a "telephone game" with 225 participants from a Spanish university to study the spread of misinformation, and interviews with 15 experts from three French tech companies to investigate technological solutions. The findings indicate that almost one-third of participants inadvertently contribute to polarization, and around one-quarter propagated misinformation. The study also identifies the existing tools enhanced by AI and Machine Learning that effectively detect misinformation and polarization in corporate settings. This investigation provides crucial insights for practitioners to strengthen their strategies against misinformation and technical challenges and opportunities.
Ficheros en el ítem
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Nombre: Combating Misinformation and Polarization in the Corporate Sphere.pdf
Tamaño: 807.4Kb
Formato: application/pdf
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