Balanced Scorecard - CMI
Autor:
Cruz-Luna, Carlos Andrés
; Pérez-Méndez, José
Fecha:
22/02/2023Palabra clave:
Tipo de Ítem:
masterThesisResumen:
El proyecto describe un análisis estratégico de la empresa Multiópticas mediante la
aplicación de teorías de planificación estratégica y la utilización de herramientas como el
análisis PESTEL y el modelo de las Cinco Fuerzas de Porter. Se busca entender el entorno de la
empresa a través de su misión, visión y valores organizacionales, y evaluar el impacto de
factores macro ambientales en la organización. Además, se realiza un análisis del sector óptico
para formular estrategias competitivas. Para ello, el presente trabajo se apoya en el Cuadro
de Mando Integral (CMI), una herramienta desarrollada por Kaplan y Norton que ayuda a las
empresas a visualizar y monitorear su cumplimiento de objetivos estratégicos y resultados
operativos relacionados.
Descripción:
The project describes a strategic analysis of the company Multiópticas through the
application of strategic planning theories and the use of tools such as the PESTEL analysis and
Porter's Five Forces model. It seeks to understand the company's environment through its
mission, vision, and organizational values, and evaluate the impact of macro environmental
factors on the organization. In addition, a sector analysis is performed to formulate
competitive strategies. To do this, the present work is supported by the Balanced Scorecard
(BSC), a tool developed by Kaplan and Norton that helps companies visualize and monitor their
compliance with strategic objectives and related operational results.
Ficheros en el ítem
Nombre: Cruz Luna, Carlos Andrés_Pérez Méndez, José.pdf
Tamaño: 1.456Mb
Formato: application/pdf
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