Managing Creative Industries Through Cooperation: An Evidence of New Business Models in the Fourth Sector

Abstract

The existence of museums is an important pillar of the cultural and economic system in the fourth sector in both developing and developed countries. It is known that aesthetics is the most important criteria for differentiation in museum experiences; however, the importance for cultural institutions to increase incomes and revenues, improve their benefits and transform their models towards experience-focused practices has led to highlight a visitor orientation in order to make these institutions accessible to tourists and visitors. This work intends to describe the implementation of Lean Six Sigma methodologies in the context of the cooperation between several institutions evidencing new business models in the fourth sector. Firstly, a framework of such approaches is presented and secondly a rigorous managerial process is validated. Additionally, in this chapter, a guidance on process innovation is described. The main conclusions of this chapter reinforce the importance to improve the quality of leisure services regarding the nature and competitiveness of cultural services, and the relevance to intervene on certain variables at different levels of management performance. Additionally, this study provides new insights into how organizational and relational elements impact management in the fourth sector. The results and conclusions of this research are relevant not only in decisions of operational practice, but also on the management theory in the scope of this study.