• Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations 

      Herrera-Viedma, Enrique; Carrasco, Ramón Alberto; Moreno, Caio (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      Market-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a ...
    • Do Women and Men Perceive User Experience Differently? 

      Schrepp, Martin; chewski, Jörg Thomas; Aufderhaar, Kristina (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      We study three web sites to see whether there are systematic differences between women and men in their rating of the user experience of the sites. One of the sites addresses especially the target group of women, another ...
    • Editor’s Note. Towards an Intelligent Society: Advances in Marketing and Neuroscience 

      Mochón, Francisco; Baldominos Gómez, Alejandro (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful ...
    • MOBEEZE. Natural Interaction Technologies, Virtual Reality and Artificial Intelligence for Gait Disorders Analysis and Rehabilitation in Patients with Parkinson's Disease 

      Lombardo, Juan Manuel; Lopez, Miguel Angel; Miron, Felipe; López, Mabel; León, Mónica; Arambarri, Jon; Álvarez, David (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      Parkinson's Disease (PD) is the most common degenerative disorder after Alzheimer's disease. Generally affecting elderly groups, it has a strong limiting effect on physical functioning and performance of roles, vitality ...
    • Model for Prediction of Progression in Multiple Sclerosis 

      Pruenza, Cristina; Díaz, Julia; Solano, María Teresa; Arroyo, Rafael; Izquierdo, Guillermo (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      Multiple sclerosis is an idiopathic inflammatory disease of the central nervous system and the second most common cause of disability in young adults. Choosing an effective treatment is crucial to preventing disability. ...
    • The Promotion of Graduate Programs through Clustering Prospective Students 

      Cantón Croda, Rosa María; Gibaja Romero, Damián Emilio; Castillo-Villar, Fernando-Rey (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      The promotion of academic programs, particularly at graduate levels, emerges as a response to market changes. In general, graduate programs are not a first order necessity which makes necessary the right promotion of such ...
    • Voice Analysis Using PRAAT Software and Classification of User Emotional State 

      Magdin, Martin; Sulka, T; Tomanová, J; Vozár, M (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      During the last decades the field of IT has seen an incredible and very rapid development. This development has shown that it is important not only to shift performance and functional boundaries but also to adapt the way ...