Listar vol. 5, nº 4, march 2019 por autor 

Listar vol. 5, nº 4, march 2019 por autor "Blasco, María Francisca"

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    • A Fuzzy Linguistic RFM Model Applied to Campaign Management 

      Herrera-Viedma, Enrique; Carrasco, Ramón Alberto; Blasco, María Francisca; García-Madariaga, Jesús (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2019)
      In the literature there are some proposals for integrated schemes for campaign management based on segmentation from the results of the RFM model. RFM is a technique used to analyze customer behavior by means of three ...