Creación de Identidad Visual para Grupos de Investigación de Energías Renovables
Autor:
Salvador-Balfagon, Carlos
; Detraux-Dodero, Ines
; del Toro-Perez, Maria
Fecha:
07/2020Palabra clave:
Tipo de Ítem:
masterThesis
Resumen:
Este trabajo lleva a cabo la creación de la identidad visual
corporativa del Grupo de Investigación en Tecnologías
Eléctricas Sostenibles y Renovables (TESYR), así como el
rediseño de su web, con el fin de servirles de impulso y darles
a conocer dentro del sector.
Para el desarrollo de dicho proyecto se ha realizado una
búsqueda y documentación previa sobre el sector, para
poseer las competencias y conocimientos necesarios para
abordar el proceso creativo.
Para la creación y diseño de marca se ha llevado a cabo la
metodología de Design Thinking.
Descripción:
This work carries out the creation of the corporate visual
identity of the Sustainable and Renewable Electricity
Technologies Research Group (TESYR), as well as the redesign
of its website, in order to serve as an impulse and to make
them known within the sector.
For the development of this project, a search and previous
documentation about the sector have been made, in order
to have the necessary skills and knowledge to approach the
creative process.
For the creation and design of the brand, the Design Thinking
methodology has been used.
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