Master Final Project - Business Plan of Style_We_Knit
Autor:
Pok, Yan Kei
; Leung, Hiu Yan
Fecha:
23/07/2020Palabra clave:
Tipo de Ítem:
masterThesisResumen:
Style_We_Knit is a fashion brand that offers hand knitting DIY (Do It Yourself) kits consisting
of well-written patterns and materials needed, such as yarns, needles, and accessories, so that
customers can indulge in the joy of creating their own clothing and at the same time, contribute
to a more sustainable environment of fashion. We target young women markets in Hong Kong
and hope to encourage people choosing sustainable clothing over fast fashion by providing
solutions of creative garment production. We offer practical and easy-to-follow tools for
customers to play their parts in a more sustainable fashion world by selling DIY packages on
e-commerce platforms including a brand website. By advertising on social platforms such as
Facebook and Instagram, and running online shops on third-party platforms including Etsy and
Crecra, we attract the general audience and ideally convert them into potential customers.
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