• Operating an Advertising Programmatic Buying Platform: A Case Study 

      Mochón, Francisco; Gonzalvez-Cabañas, J.C. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...
    • A Fine Grain Sentiment Analysis with Semantics in Tweets 

      Navas-Delgado, Ismael; Aldana-Montes, Jose F.; Barba Gonzalez, Cristobal; García-Nieto, José (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      Social networking is nowadays a major source of new information in the world. Microblogging sites like Twitter have millions of active users (320 million active users on Twitter on the 30th September 2015) who share their ...
    • PInCom project: SaaS Big Data Platform for and Communication Channels 

      Lombardo, Juan Manuel; López, Miguel Ángel; Mirón, Felipe; Velasco, Susana; Sevilla, Juan Pablo; Mellado, Juan (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      The problem of optimization will be addressed in this article, based on the premise that the successful implementation of Big Data solutions requires as a determining factor not only effective -it is assumed- but the ...
    • Social Network Analysis and Big Data tools applied to the Systemic Risk supervision 

      Mochón, Mari-Carmen (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      After the financial crisis initiated in 2008, international market supervisors of the G20 agreed to reinforce their systemic risk supervisory duties. For this purpose, several regulatory reporting obligations were imposed ...
    • Big Data & eLearning: A Binomial to the Future of the Knowledge Society 

      Alonso Secades, Vidal; Arranz, Olga (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      There is no doubt that in what refers to the educational area, technology is producing a series of changes that will greatly affect our near future. The increase of students experiences in the new educational systems in ...