• Consumer behaviour and sport services: an examination of fitness centre loyalty 

      García-Fernández, Jerónimo; Gálvez-Ruiz, Pablo ; Pitts, Brenda; Vélez-Colón, Luisa; Bernal-García, Ainara (International Journal of Sport Management and Marketing, 2018)
      The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten ...