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Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
García Fernández, Jerónimo; Gálvez Ruiz, Pablo ; Velez Colon, Luisa; Bernal-García, Ainara (Journal of Physical Education and Sport, 2016)The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for ...