Listar por autor "Tur-Viñes, Victoria"

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Branded webserie como estrategia comunicativa. Estudio de caso de #EncuentraTuLugar

Segarra-Saavedra, Jesús ; Tur-Viñes, Victoria; Pino-Romero, Cristina del (Revista Latina de Comunicación Social, 2017)

Introducción: Hibridación y convergencia comunicativa fomentan nuevos formatos publicitarios en respuesta a una clara tendencia hacia el creciente consumo audiovisual, online y seriado. Se presenta el estudio de caso de ...
The prevalence and impact of special issues in communications journals 2015–2019

Repiso, Rafael ; Segarra-Saavedra, Jesús; Hidalgo-Marí, Tatiana; Tur-Viñes, Victoria (John Wiley and Sons Inc, 2021)

This article analyses special issues, also referred to as thematic issues, monographic issues, or supplements, a mode of scientific journal publishing that has rarely been studied. It presents a bibliometric analysis of ...
Use of Twitter in Spanish Communication Journals

Tur-Viñes, Victoria; Segarra-Saavedra, Jesús ; Hidalgo-Marí, Tatiana (Publications, 2018)

This is an exploratory study on the Twitter profiles managed by 30 Spanish Communication journals. The aim is to analyse the profile management, to identify the features of the most interactive content, and to propose ...