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Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues
Castro-González, Sandra; Bande Videla, Belén ; Fernández-Ferrín, Pilar; Kimura, Takuma (Journal of Cleaner Production, 10/09/2019)Although previous studies revealed the positive perception effect of corporate social responsibility (CSR) on consumer behavior, the influence mechanism and the impact of individual characteristics on the effect have been ... -
How and when corporate social responsibility affects salespeople's organizational citizenship behaviors?: The moderating role of ethics and justice
Castro-González, Sandra; Bande Videla, Belén ; Kimura, Takuma (Corporate Social Responsibility and Environmental Management, 05/2019)The influence of corporate social responsibility (CSR) on salespeople's organizational citizenship behaviors (OCBs) has been widely neglected by academic literature. This paper analyzes the influence of salespeople's ...