• Implementation of chatbot in online commerce, and open innovation 

      Illescas-Manzano, María D.; López, Noé Vicente (1); González, Nuno Afonso (1); Cristófol Rodríguez, Carmen (MDPI AG, 2021)
      This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger ...