• Entrepreneurs’ attitudes toward seasonality in the tourism sector 

      Martín Martín, José María (1); Guaita Martínez, José Manuel (International Journal of Entrepreneurial Behaviour and Research, 11/11/2019)
      Purpose: The purpose of this paper is to investigate the factors that condition decision making by entrepreneurs in the tourism sector. Specifically, the authors consider whether the decisions related to seasonal closure ...
    • La marca país: su origen y evolución, caso Ecuador 

      Chicaiza Villalba, Raquel; Lastra Vélez, Jaime; Yánez Velásquez, Jorge (RETOS: Revista de Ciencias de la Administracion Economica, 07/2014)
      Durante las últimas décadas, los países dentro de sus estrategias incluyen la marca país como una de sus ventajas competitivas, que le ayudará a fortalecer su imagen internacional a fin de favorecer tanto el turismo como ...
    • Social Sustainability on Competitiveness in the Tourism Industry: Toward New Approach? 

      Guaita Martínez, José Manuel; Martín Martín, José María (1); Ribeiro Soriano, Domingo Enrique; Salinas Fernández, José Antonio (Palgrave Studies in Democracy, Innovation and Entrepreneurship for Growth, 2021)
      The achievements made over the years of policies seeking to stimulate tourism demand have led to a great increase in the number of tourists arriving in many destinations. Some destinations have begun to suffer problems ...