• Determinants of customer experience in e-services: the case of online universities 

      Izquierdo-Yusta, Alicia; Jimenez-Zarco, Ana; Martinez-Ruiz, Maria Pilar Maria Pilar; González-González, Ines (1) (RBGN-Revista Brasileira de Gestao de negocios, 2021)
      Purpose - The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience ...