Listar por tema "consumer products"

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Does a presentation Media Influence the Evaluation of Consumer Products? A Comparative Study to Evaluate Virtual Reality, Virtual Reality with Passive Haptics and a Real Setting

Galán, Julia; García-García, Carlos; Felip, Francisco; Contero, Manuel (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 06/2021)

Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how ...