Listar por tema "commercial communication system"

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Advertising from the perspective of festivals: the present and future of commercial communication in the categories of awards (2013-2014)

Berlanga Fernández, Inmaculada (1); Galmés Cerezo, María (1); Victoria Mas, Juan Salvador (Comunication and SocietyComunicación y Sociedad, 04/2016)

Since the very beginning of research on the structure of the advertising system, advertising awards and acknowledgements have been referred to as one of its essential elements. In the specialised sector, a particular ...