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What Causes the Dependency between Perceived Aesthetics and Perceived Usability?
Schrepp, Martin; Otten, Raphael; Blum, Kerstin; Thomaschewski, Jörg (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 07/2021)Several studies reported a dependency between perceived beauty and perceived usability of a user interface. But it is still not fully clear which psychological mechanism is responsible for this dependency. We suggest a new ...