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Propuesta de rankings de universidades españolas en redes sociales
(El Profesional de la Información, 2016-07)
La elaboración de rankings es una aproximación cada vez más popular para la evaluación de resultados de las universidades. Las propuestas existentes de rankings de universidades españolas en redes sociales presentan ...
Advanced visualization of Twitter data for its analysis as a communication channel in traditional companies
(Progress in Artificial Intelligence, 2019-09)
The adoption of Twitter as communication channel can provide a significant benefit to firms, allowing them to improve their reputation and check its consistency with their mission and goals, monitor how customers respond ...
Marketing analysis of wineries using social collective behavior from users’ temporal activity on Twitter
(Information Processing and Management, 2020-09)
Marketing professionals face challenges of increasing complexity to adapt classic marketing strategies to the phenomenon of social networks. Companies are currently trying to take advantage of the useful collective knowledge ...
Mapping the Situation of Educational Technologies in the Spanish University System Using Social Network Analysis and Visualization
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2023-06)
Educational Technologies (EdTech) are based on the use of Information and Communication Technologies (ICT) to improve the quality of teaching and learning. EdTech is experiencing great development at different educational ...