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Advertising from the perspective of festivals: the present and future of commercial communication in the categories of awards (2013-2014)
(Comunication and SocietyComunicación y Sociedad, 2016-04)
Since the very beginning of research on the structure of the
advertising system, advertising awards and acknowledgements
have been referred to as one of its essential elements. In the
specialised sector, a particular ...
Internal communication and employer branding within a humanistic model – a case study of IKEA (Spain, 2019–2021)
(Corporate Communications, 2023)
Purpose: The study aims to establish that a humanistic model is a necessary context for efficient employer branding (EB) and to identify the characteristic features of a humanistic model in IKEA. Design/methodology/approach: ...