Buscar
Mostrando ítems 1-2 de 2
Social media and television: a bibliographic review based on the Web of Science
(El Profesional de la Información, 2015-05)
One of the most important trends in current television research has to do with the increasing impact of social media on viewing and consumption. This article reviews the literature on social media and television included ...
How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets
(The International Journal on Media Management, 2019)
Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less ...