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How to engage with younger users on Instagram: A comparative analysis of HBO and Netflix in the Spanish and US markets
(JMM International Journal on Media Management, 2019-04-03)
Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less ...
How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets
(The International Journal on Media Management, 2019)
Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less ...
El aprendizaje de la transparencia y la rendición de cuentas de los ayuntamientos españoles
(Revista del CLAD reforma y democracia, 2019)
El aprendizaje de la transparencia y la rendición de cuentas de los ayuntamientos españoles
Este artículo estudia el desarrollo instrumental de la transparencia de las webs de los Ayuntamientos españoles en el periodo ...