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How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets
(The International Journal on Media Management, 2019)
Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less ...
La estrategia promocional de Netflix y HBO en Instagram en un escenario de competencia. Análisis de sus perfiles en España y en EE. UU.
(Obra digital-revista de comunicación, 2021)
Este estudio analiza los recursos y estrategias utilizados por los perfiles estadounidense y español de HBO y Netflix en Instagram. Para ello se toma como referencia el año 2017, período marcado por la llegada de HBO a ...
Research on Television Series: A Bibliometric Analysis
(Serials Librarian, 2021)
With series on conventional television and pay TV platforms now a key element of media consumption, they have gained increasing academic attention in the last decade, both as a main object of study and in combination with ...