What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Autor:
Zollo, Lamberto
; Carranza, Rocío
; Faraoni, Mónica
; Díaz, Estrella
; Martin-Consuegra, David
Fecha:
2021Palabra clave:
Revista / editorial:
Journal of retailing and consumer servicesTipo de Ítem:
Articulo Revista IndexadaResumen:
Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as the environment have boosted the demand for organic personal care products (PCPs). To better understand the micro-mechanisms guiding the organic PCPs buying process, this study builds on the social proof theory by examining the drivers leading this process in two different national contexts. Partial least squares structural equation modelling was used to conduct a multigroup analysis on a sample of 473 consumers (n = 266 from Spain, n = 207 from Italy). Findings reveal the significant role of environmental value, product knowledge, convenience & quality, and information adoption. Furthermore, the study introduces and validates the new construct ‘social reassurance’ explaining the psychological mechanisms leading the organic PCPs buying process.
Este ítem aparece en la(s) siguiente(s) colección(es)
Estadísticas de uso
Año |
2012 |
2013 |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
Vistas |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
39 |
44 |
40 |
10 |
Descargas |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
Ítems relacionados
Mostrando ítems relacionados por Título, autor o materia.
-
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
Carranza, Rocío ; Díaz, Estrella; Martín-Consuegra, David; Fernández-Ferrín, Pilar (Industrial Management & Data Systems, 07/12/2020)Purpose The development of Information Systems (IS) and Information and Communication Technologies (ICT) is offering new opportunities for businesses to implement promotion strategies focused on customer attraction and ... -
e-Banking Adoption: An Opportunity for Customer Value Co-creation
Carranza, Rocío ; Diaz, Estrella; Sanchez-Camacho, Carlos ; Martin-Consuegra, David (Frontiers in psychology, 14/01/2021)The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking ... -
How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?
Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Sánchez-Camacho, Carlos; Martín-Consuegra, David (Springer Proceedings in Business and Economics, 2023)The purpose of this research is to analyse the effect of the infusion of smart technologies and the mindfulness of tourism small and medium-sized organisations (SMEs) in the use of smart technologies on several aspects ...