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Listar por autor "Atarama-Rojas, Tomás"
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Social Audience and Emotional Bonding in Marvel's Transmedia Phenomenon: An Exploration of Peruvian Digital Communities
Atarama-Rojas, Tomás; Feijoo, Beatriz (International Journal of Communication, 2023)This article explores how activities of Marvel's Peruvian social audience expanded and increased the emotional bonding among its participants through the movie Avengers: Endgame, which contributed to this transmedia ...