• Branded content on twitch: An opportunity for brands 

      García-Rivero, Ainhoa; Olivares Santamarina, José P. (Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, 2023)
      As a consequence of the pandemic caused by Covid-19, the consumption of digital platforms and social networks has grown exponentially, especially the social network analyzed in this paper: Twitch. This platform of increasingly ...